Welcome to one of many Pook’s Product Reviews!
I love trying out new products, whether it be for hair or skin. When I first went natural, it seemed like companies were advertising products for curls, kinks, and coils like crazy. It became tough to avoid becoming a product junkie so now I rely heavily on suggestions from people I know.
I’ve seen As I Am’s products advertised on natural hair blogs. I haven’t been able to find a a really good styling product for my kinky hair at a decent price so I checked ‘em out. On their site I found out about their Twist Defining Cream and decided to try it.
They’re sold at Sally’s Beauty Supply Store and I just so happened to have a coupon. What else is new?
An 8 oz tub of the Twist Defining Cream is $13. A 16 oz tub is $22. It’s not as cheap as Shea Moisture’s products (which I use a lot of) but not as expensive as Miss Jessie’s products.
When I got home and opened it I first noticed how thick and creamy it is. Smells good too! Some of the key ingredients are castor oil and sunflower oil. The product description from As I Am’s site says:
- Produces shiny, well-defined twists and twist outs
- Produces strong, lasting definition
- Minimizes frizz and maximizes smoothness
- Hydrates dry hair
- Helps promote healthy hair growth from the follicular level
- Helps prevent shedding and thinning
Here’s how I washed and conditioned before using it.
- Washed my hair with Shea Moisture’s Organic African Black Soap Deep Cleansing Shampoo
- Deep Conditioned with Shea Moisture’s Organic Raw Shea Butter Deep Treatment Hair Masque under a shower cap for about an hour.
- Got some extra conditioning with Shea Moisture’s Organic Raw Shea Butter Restorative Conditioner.
- I used the Organic Raw Shea Butter Restorative Conditioner again to moisturize and then sealed with a mix of castor and sweet almond oil.
When it came down to styling I blow dried my hair on low heat. I didn’t completely dry it. I ran the dryer through my kinky hair enough to stretch it. I like to do twist outs on damp or dry hair because I end up with more volume. As I Am’s website says the following:
For the tightest twists with maximum definition, twist hair while it is soaking wet. For more fullness and elongation, twist hair while damp.
I didn’t mean to do the twists so tiny but, oh well!
Cute huh? I call this look “Chic meets Larenz Tate in ‘South Central.’”
I slept with the twists in overnight and here’s how it came out…
I took this in the morning before church.
I like the results! I received compliments on my hair which is a plus. I love how my hair is soft and has body. I can shake it! It’s also shiny but not greasy.
Miss Jessie’s Curly Pudding has been my main styling product for twist outs since Florida weather is super humid. However, since it’s been cooler I don’t need extreme hold so I’ll be sticking with As I Am’s Twist Defining Cream.
I’ll update this post once I try it out on a humid day.
My sis Jessie took this later on in the day.
One extra tip: Do not use too, too much of this. Like Miss Jessie’s Curly Pudding, it can leave a little residue if you load up on it. I would say on about the 3rd day you could re-twist with the Twist Defining Cream.
Hope this helps! If you have any questions, leave them below.





Loving the way it came out!
Thank you Eva!
I definitely need to try this. I love Shea Moisture’s shampoo + conditioners but nothing from that line (or Kinky Curly) has helped my hair to twist and stay twisted.
Shea Moisture’s line of products are great for moisturizing and obtaining healthy hair. However because they’re all natural hair products, it’s difficult to get the kind of hold you desire from a not-so all natural product.
Thanks!